Great results come from great work. Great work comes from great briefs. Great briefs come from focusing on what your audience wants to hear and making that your key message.
And that’s what w2fm is all about: tools, tips and techniques for writing the briefs that inspire the work that gets results.
If that sounds interesting and you’d like someone to tell you a little more about w2fm, we’ve got an app for that: Barrie Seppings, Creative Director at Ogilvy, Singapore. Here he is, offering a quick introduction to w2fm: