w2fm on the M.I.C: The Ogilvy AU SXSW Podcast, Ep 1

March 8, 2011 — Leave a comment

With just a few days to go until SXSW, I put my mobile podcasting rig through it’s paces and grabbed a few minutes each with some senior leadership people from Ogilvy Sydney.

I asked Digital Strategist Emily Kelley to help me find the highlights in the SXSW schedule; Ogilvy Sydney ECD Chris Ford whether we should change the entire operating structure of the traditional agency; Digital Innovator and SXSW co-pilot Damian Damjanovski why he’s more interested in Austin than Cannes; and newly-installed Executive Chairman of Ogilvy Australia Tom Moult why our clients should be interested in a technology conference in another timezone.

If the little player just above is not working for you (there are some known browser issues), try this one.

I’ll be podcasting daily from SXSW from March 11 to 15, with highlights, insights and interviews from the world’s largest festival of digital innovation – here’s where our coverage will be broadcasting from.

And for a more lo-fi look at the learnings from festival, check ogilvynotes.com

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