It felt like almost all of the agency types in Austin had converged on one conference room to listen to people from the likes of Barbarian Group, Google, Tribal DDB and Simple Geo talk about how technology is affecting the agency model and the creative process.
There were plenty of good thought starters (applying software development theories like ‘Agile Development’ and ‘Scrum Management’ to the agency process), and some neat metaphors (the brand as OS, campaigns as apps), but it fell short of providing a blueprint. Maybe because there were no actual project managers from actual software companies on the panel. Or maybe because no-one has truly, honestly, worked this out yet. It is abundantly clear, however, that plenty of people are interested in re-tooling the OS of the traditional ad agency. Take a look at the ideas and thought-starters in this episode of the the videoblog series “10 Things Ad Agencies Can Learn From SXSW”
Need to rewind? Catch the previous episode, where we introduce “10 Things Agencies Can Learn From SXSW”
Ready for the next episode? See which ad agencies learn “How to be useful” at SXSW.