#1: How to think like a software company.

April 14, 2011 — Leave a comment

It felt like almost all of the agency types in Austin had converged on one conference room to listen to people from the likes of Barbarian Group, Google, Tribal DDB and Simple Geo talk about how technology is affecting the agency model and the creative process.

There were plenty of good thought starters (applying software development theories like ‘Agile Development’ and ‘Scrum Management’ to the agency process), and some neat metaphors (the brand as OS, campaigns as apps), but it fell short of providing a blueprint. Maybe because there were no actual project managers from actual software companies on the panel. Or maybe because no-one has truly, honestly, worked this out yet. It is abundantly clear, however, that plenty of people are interested in re-tooling the OS of the traditional ad agency. Take a look at the ideas and thought-starters in this episode of the the videoblog series “10 Things Ad Agencies Can Learn From SXSW”

Need to rewind? Catch the previous episode, where we introduce “10 Things Agencies Can Learn From SXSW”

Ready for the next episode? See which ad agencies learn “How to be useful” at SXSW.


No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s