7. Why You Shouldn’t Write Off Yesterday’s Hot Technology

May 3, 2011 — Leave a comment

If you have any experience with mobiles, or South East Asia, or mobiles in South East Asia, you’ve probably come across QR codes several times over the past six or seven years and filed them quietly under ‘Only in Japan’. Get ready to take them out dust them off, as the general population starts coming to grips with the ease of ‘mobile bookmarks’ and people start dreaming up cool new uses for these pixilated black and white squares.

QR codes, and the companies hoping to ‘monetise’ them were at SXSW in full effect, reminding everyone that SMS started life as a test signal format for telco engineers and its current iteration is as a popular web service based on messages of 140 characters. You may have heard of it.

Need to rewind? Catch the previous episode, where Ad Agencies learn “How To Throw A Party (Like You Mean Business).”

Stay tuned for the next episode when ad agencies learn more “How To Get (Rich And) Famous”

This video is part of the video blog series  “10 Things Agencies Can Learn From SXSW” presented by Barrie Seppings, Creative Director at Ogilvy Sydney.


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