9. What The Future Of (almost) Everything (possibly) Looks Like.

May 10, 2011 — Leave a comment

David Ogilvy is a pretty quotable guy, but certified Aussie Ad Legend John ‘Singo’ Singleton is not far behind. He often used to say that he wasn’t interested in being part of the advertising industry – he was interested in being part of the industries his clients were part of. Singo would have loved SXSW.

No matter what you – or your clients – are into, there was a panel/presentation/meet-up/workshop/demo devoted to exploring the future of it: Banking, Retail, Fashion, Television, Telecoms, Education, Employment, Architecture, Philanthropy, Latin America, Law Enforcement, Agriculture, War, Politics, Sex and, um, Zombies were all covered. And that was on day one.

The good news is that everything is about to be gamified. Or prototyped. Or democratised. Possibly all at the same time.

Need to rewind? Catch the previous episode, where Ad Agencies learn “How To Become (Rich And) Famous.”

Stay tuned for the next episode when ad agencies learn “What Your Clients Are About To Become.”

This video is part of the video blog series  “10 Things Agencies Can Learn From SXSW” presented by Barrie Seppings, Creative Director at Ogilvy Sydney.

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s