The Art Of Giving A Damn: lessons from SXSW

May 23, 2011 — Leave a comment

One of the coolest things I took away from SXSW was a renewed faith in people. Not just the people on the streets and in the bars, or the locals who took me on a tour of their very happening city, but the visionaries and thinkers who got up and showed us that it’s cool for people – and brands – to care deeply about stuff.

I was deeply impressed by Cameron Sinclair, the self-styled Chief Eternal Optimist for Architecture For Humanity and his take on open-sourced architecture. Fashion designer Marc Ecko became my new personal hero when he rocked a madcap Prezi to take us down the rabbit hole of ‘AWEthenticity’ to a place where we were confronted by the issue of state-sponsored violence in U.S. schools.

Science-fiction author and SXSW veteran Bruce Sterling saved the best for last, launching into an incendiary call-to-arms for millenials. Nothing short of generational change will suffice for a man who, by his own admission, is in the wrong generation.

I fulfilled a life-long dream and got to floor the accelerator of a brand-new Corvette, saw a ‘secret’ Foo Fighters performance at a the official closing party and will forever be seduced by the words ‘breakfast taco’. I’ve got my longhorns cap and my wife scored a shirt from the Driskill hotel. Austin, you were great.

But most importantly, I’ve got some very clear ideas about where our industry (or parts of it, at least) is heading and I’m lucky enough to be in a position to be a part of it. I’ve collected together a lot of the links and resources from SXSW and related coverage here and I thoroughly recommend you start working on your plans to get yourself to SXSW 20112.

This video is part of the video blog series  “10 Things Agencies Can Learn From SXSW” presented by Barrie Seppings, Creative Director at Ogilvy Sydney.

Advertisements

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s