From sand to powder: when good ideas keep on going

January 23, 2014 — Leave a comment

Warning: humblebrag approaching

I’m paid to generate ideas and that’s fun, but it’s becoming clearer that execution is the new black. If that’s true, then I’m here to declare longevity is the new chrome. One of the better ideas I’ve had (okay, stolen) in recent times is an internal program we’ve established at Ogilvy Singapore called the Ogilvy Adventure Squad.

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Know the face, but not the name.

The program was created to help tackle the siloification that invariably happens in organisations as they become larger, both in terms of headcount and areas of specialisation. The mechanics of the idea involves throwing a small group of people from different departments together for a short but reasonably hardcore adventure trip, doing or learning something new and physically demanding.

The Adventure Squad kicked off last year with trips to Malaysia to go rockclimbing, out into the South China Sea to go scuba diving and over to Sri Lanka for a what turned out to be an unbelievably good surf trip (4 to 6ft of swell and glassy conditions, in case you were wondering). All the trips offered something for the enthusiasts as well as professional lessons and gear hires for newbies.

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Shared experiences lead to shared goals

The result was a whole bunch of new informal connections and networks springing up all over the business between people who could probably help each other a lot, but so far have found no real reason to say anything beyond “Hi” in the lunchroom. And here’s the truly heartening result: in 2014, the agency is backing it again.

Not coincidentally, the agency is also restructuring to foster more integration between specialisations (I know: everyone says they are doing it but I’m yet to see it happen, at scale, as a result an intentional). While structure and method and org charts are important, I’m a big believer in getting the bloodware right, which is much more an ongoing management process than a run-and-done engineering task.

snowboard

Now if you’ll excuse me, I need to pack my Burton jacket and Anon goggles – the next Ogilvy Adventure Squad mission is our snowboard trip to Hakuba, Japan, where the forecast is for snow, snow and quite possibly more snow.

 

 

 

 

 

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About the Author: Barrie Seppings blogs about making things better – for clients, brands, agencies and humans. He is currently Regional Creative Director at Ogilvy Singapore and he likes boards surf, skate and snow. Follow him on the Twitter, connect on LinkedIn, or add him on Google+

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