“The future will be old people in big cities, afraid of the sky.”

March 27, 2014 — 1 Comment

No matter how commercial or  ‘mainstream’ people say SXSW has gotten, you can always rely on Bruce Sterling to keep it weird. He used his closing address to quietly scare everyone to death with his prediction for the future (ageing + urbanization + climate change = big problems), before announcing that he was giving up being a ‘science fiction writer’ to become a ‘science fiction maker’.

 

Sterling, SXSW, climate change

 

Along the way, he gave us an insightful, eclectic and rather foreboding list of people he believes should be at SXSW in the very near future:

Nathalie Kosciusko-Morizet: this French politician is educated, feminist, ambitious, environmental, vocal and extremely adept at turning social media visibility into public influence. Sadly, Sterling thinks these are also the reasons she has ‘almost no chance’ of winning the Parisian Mayoral Race.

Gianroberto Casaleggio: Italian web master for the ‘5 star Movement’ (M5S or MoVimento Cinque Stelle). An entrepreneur turned political activist, Sterling sees here an early prototype of what will happen “when smart, connected people with almost no political experience get into power – it’s not going to end well.”

Bruce Sterling, SXSW, climate change

Bruce Sterling has seen the future. It’s not pretty.

Barrett Brown: political writer and satirist, sometimes referred to as the unofficial spokesperson of hacktivist group ‘Anonymous’ and is currently facing 100 years in prison for sharing a link to document relating to the Stratfor email leak. “At the very least, send the guy some books.”

Cody Wilson: a right-wing and free-market anarchist who created Defense Distributed, an organization that created The Liberator, a fully-functioning 3D printable handgun, which has been downloaded 100,000 times. “Thanks to this guy, Austin now has gun stores that accept bitcoins.” 

Ross William Ulbricht: also known as “Dread Pirate Roberts”, the founder of Silk Road: the world’s largest online drugs market, operating on the deep web. “The dark side of all your 2.0 optimism.”

Texas Cryptologic Center: a wing of the NSA that doctors hardware for surveillance and “Answers, really, to no-one.”

Joint Threat Research Intelligence Group (JTRIG): a British government intelligence group that Sterling describes as secret police, agent provocateurs and disruptors of political discourse. “You may well be offered a job by these guys. Don’t accept it. You will not sleep well after this.”

Californians: in huge numbers, due to irrevocable water shortages caused by climate change. “They’ll be incredibly wealthy and they’ll need somewhere to run their tech businesses from. They’ll just move to established cities that have water and buy everything”. If that sounds far-fetched, Sterling reminded us of how California got started in the first place.

 

I travelled to Austin, Texas to cover SXSW 2014 for Ogilvydo, the digital magazine of thought leadership from Ogilvy & Mather.

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About the Author: Barrie Seppings blogs about making things better – for clients, brands, agencies and humans. He is currently Regional Creative Director at Ogilvy Singapore and he likes boards surf, skate and snow. Follow him on the Twitter, connect on LinkedIn, or add him on Google+

About the images: main photograph used with the permission of Martin Ollman Photography. Contact Martin directly for rights and commissions.

 

 

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One response to “The future will be old people in big cities, afraid of the sky.”

  1. 

    Thanks Barrie,

    Always thought-provoking and fun to read your posts (not always in that order).

    I think most of us have imagined the future and are both excited by the possibilities of technology & smart thinkers, while being terrified that Old Economy Madmen (who now control so much) would surely sell our privacy, natural surroundings and likely everyone’s mother – for a few bucks. Just look at the UN Climate Report and wonder what, if any, meaningful action will be taken to show some respect to the world around us.

    In the over-thought hours of 0300-0400 I sometimes think about why the “good guys” like Bruce Sterling (and countless thousands of others) have not been more successful in pushing a shift in our collective, global consciousness. SXSW is a fantastic event, but only if it leads to demonstrative, positive, meaningful action to solve real problems.

    Despite the above, I’m a positive person by nature and believe that anything is possible – having been lucky enough to do quite a few interesting “anythings” during my stay on the planet. But I’m getting to the point where I want to see great ideas that turn this ship around.

    What do we do next?

    Best,
    glenn

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