Trying to open the Cannes

June 19, 2014 — Leave a comment

We’re more than halfway through the week at the #CanessLions advertising festival of creativity and we’ve been reporting the hell out of the place for #OgilvyCannes.  Here’s some of the coverage from the first few days:

Why are we reverse-engineering the creative process?

Simon Wylie, CEO, Contagious Communications speaks to the diffusion of categories at Cannes Lions, the blurring of agency competencies and how technology is forcing us to reverse engineer the creative process.

The revolution will definitely be (sort of) televised.

Eddy Moretti, CCO of Vice Magazine tells us how one online video kick-started Vice’s evolution from magazine publisher to $1.4 billion media empire.

Michael Lebowitz doesn’t want to kill creative people

The founder of Big Spaceship just wants to kill the structures they operate within.

 

 

 

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