portfolio

My most recent projects, both for clients and for Ogilvy, are featured in this Case Studies playlist on my YouTube Channel.

The work is also regularly updated in this bit.ly bundle, which functions as my digital portfolio.

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I’d prefer to talk through the work in person (who doesn’t?) but if there’s a specific type of work you’re interested in looking at, read on:

Branded Utility

One of the more recent programs we’ve developed is NextGen CIO, a branded media and education platform that teaches Senior IT managers the skills they need to move up the corporate ladder and become the next generation of CIOs. Smarter Cities Connect is a custom community on the LinkedIn platform that connects city leaders with IBM experts and migrates high-value individuals to our series of live Smarter Cities events.

Branded Content

Smarter Computing Radio used the podcast format to deliver a digital radio series that dug into the technical and strategic realities of modern enterprise infrastructure. We took a product’s greatest weakness and turned into the topic of a live webcast debate in Techlines: Email Is Dead. The series went on to run in several international markets. To mark IBM’s centenary, we partnered with The Australian to produce a multi-part feature ‘Shaping Our Future’ looking at six key areas of the nation’s development.

Apps

We developed the world’s first Grand Slam iPad App, combining multiple data feeds and a unique ‘digital autograph’ feature to create shareable digital scrapbooks of the tournament, becoming the #1 paid sports app in the iTunes store in the process. Previously, we adapted the award-winning IBM Seer augmented reality app from Ogilvy London to run at the Australian Open, adding new data feeds and a gamification layer.

High-impact mail

Something of a forgotten art in the rush to digital, we’re seeing great results from bespoke mailers: a piece of astroturf to demonstrate the benefits of outsourcing, a monogrammed invitation to lunch (via custom search) and a PC keyboard that simply refuses to be disposed of – highlighting the ongoing issue of e-waste.

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Talent management

Attracting and retaining talent is an ongoing challenge, particularly in the growth markets of Asia. In Singapore we appeal to the heart with the Ogilvy Adventure Squad, while on the IBM account we help people grow and manage their careers in the 147 countries that make up the Growth Markets, via the monthly digital magazine GROW.

Workshops and facilitation

We believe that any audience will want to know “what’s in it for me?” any time they come across a message, service, app or social interaction from your brand. So we developed the w2fm workshop to help clients and agencies craft briefs that contain the answer. From there, we’ve developed a whole range of sessions to help find client teams find local insights, improve brainstorms and judge creative response to briefs.

 Awards

Recent wins:

Cannes Lion – Design (Bronze) “Think20” Poster series for IBM / 2013

DMA Echo – Direct (Silver) “Grass” DM pack for IBM / 2013

FOMA – Best Engagement Strategy (Gold) “NextGen CIO” program for IBM / 2014

Digital Asia Festival – Digital Content (Finalist) “NextGen CIO” program for IBM / 2013

I have a track record that has produced, led and contributed to work that has been recognised at Clio, Cannes, ADMA, AWARD, Golden Stylus, DMA Echoes, AMEs, Digital Asia Festival, FOMA and others, across almost every media from broadcast radio to digital.

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